This was one of two things I wanted from Etude House's March collection, the other one being their Follow Me tint. The shades available for this blush intrigued me, and the formulation seemed interesting as well.
I wondered a little bit about the "choux" part in the name, so I googled. Turns out choux is a type of dough used for treats like eclairs and cream puffs. Does this mean this blush is meant to have the texture of choux cream, the lovely lovely dense sweet filling used in certain amazing pastries? If so, then I'm all the more intrigued!
(Yes, I love eclairs and cream puffs. My thighs don't though. :P)
Location Bought: Etude House SM Megamall
Approximate Date Bought: March 17, 2011
Packaging: The Cream Choux blushers come in squeeze tubes, like lip gloss. This is the first time I've seen cream blush packaged like this, and I like the idea. Putting cream blush in a sleek tube makes it more portable and more hygienic. Also, because I am a very tactile person, I like the smooth "velvety" material they used to construct the tubes.
Color and Pigmentation: Miss Peach is the most wearable shade out of the four available. It's a pretty peachy orange shade that comes on very strong when unblended, but feathers out into a beautiful almost-tint-like finish when blended. Like the Shu I reviewed previously, this is one of those light colored but strongly pigmented blushes.
Formulation: The CCB does indeed feel as dense as eclair filling - love the texture! It's scentless, blends beautifully and does not require a lot of product per application. It also lasts half a day on me. I wouldn't say it was a cream blush though, because it doesn't feel like the other cream products I own. It feels more like a mousse (or like French pastry filling ♥) in my opinion.
I've included two pictures for this part of the review, a close up, to show how the blush looks on my cheek, and a full face