Etude House is one of the strangest Korean brand names I've encountered. In English, the word "etude" refers to a musical piece that requires a high level of skill to play. Literally speaking, therefore, an "Etude House" is a house where really difficult music is played. That doesn't sound right - Etude House is a makeup store, not a classical concert hall!
In French, the word "etude" means "to study". Study House?! That's a terribly nerdy name for such a girly store! I like it though, it's very me! Geeky on the outside, girly on the inside!
Weird name aside, I SUPER LOVE THIS BRAND! I even made two more hauls after my first visit, much to my wallet's dismay.
Below is Haul 2, which I bought last December 29.
Peach Skin Pact (because I want to try out the dewy look), Cute & Sexy Eyes quad #1, Code B Eyelash Curler, 3 bottles of nail polish
This qualified for a GWP, which was the Code B Eyelash curler. Still haven't used it yet as I'm DEATHLY SCARED of curling my eyelashes. I'll have to get one of my kikay-er blockmates at school to teach me haha
And this is Haul 3, which I bought last January 2.
Strawberry Lolly Pop hand lotion, BB Magic Pact (to replace my Elianto baked powder which recently hit pan), two Petit Darling Eyes matte shadows, Dear Darling matte lipstick 07, and 3 more bottles of nail polish
This also qualified for another GWP: the Etude House folder with a Korean actor on it. I chose not to get it though. LOL sorry, not a fan. XD (If it were a geek icon like sexy sexy Zac Quinto I would've gotten it, though. >:D But then again, what does the actor who plays Sylar in Heroes and Spock in Star Trek have to do with makeup?)
Reviews of these products coming soon! In the meantime, I should probably glue my hands together so I don't end up spending my money on makeup for the rest of the month. :P